Community, connection, and the power of shared hair stories
There’s something magical that happens when like-minded people gather in one place. We had the incredible honor of being part of Poosh’s inaugural Wellness Club event at the luxurious Heimat studio in Los Angeles, and it reminded us why Goldie Locks was created in the first place, because every hair has a story, and when we come together to share those stories, magic happens.
The Perfect California Morning
Picture this: a sun-drenched LA morning, the kind that makes you grateful to call California home. Friends of Poosh gathered on the rooftop at Heimat studio for what would become an unforgettable blend of movement, wellness, and connection. As guests prepared for an energy-packed workout led by Kourtney’s trainer Don of Donamatrix Training, we set up our Hair Bar, ready to help everyone feel their absolute best before breaking a sweat.
This is what we live for, those moments when haircare becomes part of someone’s wellness ritual, not just another step in their routine.
Why This Event Mattered to Us
When Poosh invited us to participate in their Wellness Club, we didn’t just see it as a brand activation. We saw it as an opportunity to live our mission, bringing people together around the shared experience of haircare. Before the workout began, guests Logan Kemp and Kateri Dion stopped by our Hair Bar for quick, workout ready styling, and in those moments we witnessed exactly what makes our community so special.
It was about the conversations, the shared experiences, the “oh, I struggle with that too” moments that happen when people feel safe to be authentic about their hair journeys.
The Goldie Locks Difference
While other brands might focus solely on product features, we’ve always believed that haircare is deeply personal. Every person who stopped by our station had a story about damage they were trying to reverse, about routines that weren’t working, about the frustration of products that promised everything but delivered little.
This is why we went protein-free. This is why we prioritize pure hydration. This is why we created products that let hair breathe instead of suffocating it with unnecessary ingredients.
As a stylist-founded brand, we understand that hair care isn’t one-size-fits-all. What works for one person’s hair story might not work for another’s. That’s why our approach has always been about listening first, then creating solutions that actually address real problems, like the protein overload that most of the beauty industry still doesn’t recognize.
Community Building Through Shared Stories
What made this event so special wasn’t just the perfect weather or the incredible energy (though both were amazing). It was watching connections form over shared hair experiences. We saw guests discovering they weren’t alone in their hair struggles, exchanging tips, and leaving with not just styled hair, but genuine connections with other women who understood their journey.
We’re creating space for authentic conversations about beauty, self-care, and the stories our hair tells about who we are.
The Luxury of Authentic Community
In a world where wellness events can sometimes feel superficial, the Poosh Wellness Club felt different. There was an authenticity to the connections being made, a genuine interest in each other’s wellness journeys. For us, being part of that environment was the ultimate validation of what we’ve always believed that luxury isn’t just about expensive ingredients or beautiful packaging (though we love both). True luxury is feeling understood, supported, and celebrated for exactly who you are.
What’s Next for Our Community
Events like the Poosh Wellness Club remind us why we’re so passionate about community building. When we gather in person, whether it’s at a rooftop in LA or in salons across North America, something special happens. Stories are shared, connections are made, and people leave feeling more confident in their own skin and hair.
We’re proud to be part of a wellness community that values authenticity, connection, and the belief that taking care of yourself isn’t selfish, it’s necessary.
As we reflect on this incredible morning with the Poosh community, we’re reminded that our mission goes far beyond creating protein-free haircare. We’re here to create spaces where every hair story is celebrated, where no one feels alone in their journey, and where self-care becomes a shared experience rather than a solitary one.
To everyone who stopped by our Hair Bar, shared their story, or simply brought their authentic self to the event, thank you. You reminded us why we do what we do, and why community will always be at the heart of Goldie Locks.
Your golden hour starts here, but it’s always better when shared with others.
About Goldie Locks: We’re the first luxury hair care brand to go completely protein-free. Our mission is simple, we’re on a rescue mission to give hope where there may be none left, one hair story at a time. Because all hair has a story, and yours deserves to be celebrated.
Special thank you to our stylists making all the looks happen behind-the-scenes: @hairbycassadi & @capricetorres