Price: $45.00
(as of Jun 15, 2025 11:11:32 UTC – Details)
From the manufacturer
The Next Generation of Bond Building 
FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE SHAMPOO
Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.
Directions: Apply to wet hair. Lather, then rinse thoroughly
See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo
SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.7 out of 5 stars 5,444
4.6 out of 5 stars 617
4.7 out of 5 stars 5,825
4.5 out of 5 stars 13,855
4.7 out of 5 stars 4,426
4.7 out of 5 stars 1,756
4.6 out of 5 stars 1,987
Price
$26.00$26.00
$26.00$26.00
$24.00$24.00
$24.00$24.00
$24.00$24.00
$24.00$24.00
$26.00$26.00
HAIR TYPE
Processed, Color-Treated
Mature, Dry
Color-Treated
Blonde, Highlighted
Thick, Course, Curly
Thin, Fine, Wavy
Blonde, Highlighted
HAIR CONCERN
Damage, Split Ends, Breakage
Dryness, Dullness, Brittle
Fading, Damage, Breakage
Fading, Brassy, Dullness
Dry, Frizzy, Breakage
Dry, Dull, Lifeless
Damage, Brassy, Dullness
BENEFITS
Strength and Protection
Bounce, Shine, Manageability
Repair and Protect Color
Neutralize Yellow & Warm Tones
Moisturize, Soften, Shine
Hydration, Shine, Lightweight
Brighten, Nourish, Strengthen
KEY INGREDIENTS
Moringa Seed Oil, Arginine
Collagen, Buriti Fruit Oil
Keratin, African Manketti Oil
Green Tea Extract, Arginine
Sea Kelp, Jojoba Oil
Sea Kelp, Coconut Water
Monoi & Tamanu Oil, Arginine
FRAGRANCE
Apple, Tuberose, Sandalwood
Cucumber, Gardenia, Warm Musk
Pear, Apple, Cedarwood, Amber
Citrus, Orange Flower, Musk
Orange, Hyacinth, Vanilla
Lemon, Green Apple, Coconut
Nectarine, Jasmine, Vanilla
Is this is sulfate free?
Yes! We are free of SLS/SLES sulfates.
How long will it take to see results?
Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.
Is this good for curly hair?
Yes! Joico’s Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.
Will the products help my hair color last longer?
Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.
Product Dimensions : 3 x 3 x 10 inches; 2.06 Pounds
Item model number : J16267
UPC : 074469513876
Manufacturer : Joico
ASIN : B0871KTLB2
Country of Origin : USA
Customers say
Customers find this shampoo to be a high-quality product that makes hair feel soft and rejuvenated, with one customer noting it works well for oily hair. The product receives positive feedback for its fantastic scent and effectiveness, while customers disagree on whether it’s worth the price. Customers disagree on the product’s effect on dryness.
Reviews
There are no reviews yet.