Price: $19.50
(as of Jun 17, 2025 01:33:25 UTC – Details)
From the manufacturer
ADDS MOISTURE AND SOFTENS STRANDS Features & Benefits
Color-enhancing formula is gentle enough for daily use.Eliminates unwanted brassy tones for light, bright hues.
Step 1: Cleanse
Complete Your Platinum Blonde Regimen
This purple shampoo helps eliminate unwanted brassy tones for light, bright hues.
Step 2: Condition
Complete Your Platinum Blonde Regimen
This purple conditioner helps cools brassiness, softens strands and adds shine.
Step 3: Weekly Toning
Complete Your Platinum Blonde Regimen
Powerful purple shampoo delivers 5x more toning power than Platinum Blonde Violet Shampoo.
Step 4: Custom Toning
Complete Your Platinum Blonde Regimen
Concentrated, intermixable violet toning drops cool warmth and eliminate brassy tones.
1 Cleanse
2 Condition
3 Weekly Toning
4 Custom Toning
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Paul Mitchell Restage Merchant Video
Is Discontinued By Manufacturer : No
Product Dimensions : 1.92 x 1.92 x 8.5 inches; 11.84 ounces
Item model number : 101515
Department : Beauty
UPC : 009531116532
Manufacturer : John Paul Mitchell Systems
ASIN : B001NFMM8E
Country of Origin : USA
Customers say
Customers find the shampoo effective at brightening blonde hair and maintaining its color, with one customer noting it helps with brassy tones. The product receives positive feedback for its softening properties and pleasant smell, though opinions on value for money are mixed, with some finding it good value while others say it’s not worth the price. Opinions on effectiveness and moisture level are also mixed – while some say it doesn’t leave hair feeling dry, others report it dries it out.
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